Learn about WBA Global Brands, explore our functions and find opportunities all over the globe.
In December 2014, Walgreens and Alliance Boots merged to create Walgreens Boots Alliance. This combination resulted in the first global, pharmacy-led, health and well-being enterprise. These two leading companies, with iconic brands and shared values, now provide an opportunity to accelerate the development of a global platform. WBA – Global Brands is a cross-divisional function of the overarching WBA company, with a focus on bringing brands to life worldwide.
We are a global function made up of passionate, driven individuals with a real entrepreneurial spirit. Our diverse teams work together to ensure our customers get what they want, before they realize they want it.
At Walgreens Boots Alliance (WBA) – Global Brands, our unique hybrid business model places consumers at the heart of all we do. Our work starts with real-time insights collected from customers and 18,750+ stores. These insights are then transformed into thousands of market-leading brands and products that help consumers lead happier and healthier lives.
We have a truly global network with offices in over 11 countries, all rallying behind our mission to help consumers live happier and healthier lives. It is this connectivity that enables our products to have a genuine global impact.
We are building global brands which create a positive impact on people and the planet. Brands with social purpose, that the world truly love.
Science has been at the core of No7 since its inception, offering our consumers clinically proven skincare and made-to-match color cosmetics.
We make products for every skin type, using naturally active ingredients. At Liz Earle, we are passionate about creating effective, fuss-free skincare.
We are pink, fab and sassy and this is our story. We are pretty kick-ass and we like to make a lasting impression. Bold, courageous and always in-the-know, Soap & Glory consumers embrace their individuality and so do we.
The Botanics story began in the heart of the UK. Our vision has been to deliver plant-based beauty solutions at an affordable price, leaving consumers safe in the knowledge they are using a brand that takes care of their skin while taking care of Mother Nature.?
Since launching 20 years ago, we have mastered our understanding of skin tone, becoming one of the fastest growing brands on the high street and delivering products that enable our consumers to own bold and differentiated looks.
Our Commercial and Marketing team has built a unique brand building methodology based on our consumer focus. We work with our insights teams to identify challenges that consumers face every day and then find products in our existing portfolio, or create new products, that solve these problems for them and grow brands on a global scale.
Innovation is what makes us different. We design and create products before consumers realize they need them. For decades our Healthcare teams have created market-leading products to allow our consumers to feel their best every day. For our Beauty teams, it’s about helping everyone, from the beauty obsessed to those just getting started, find new ways to look and feel great.
Once we know the product, it’s all about getting it to the customer. To achieve this, our Brand Activation teams work closely with our Global Brands Operations teams to get these products on store shelves all over the world.
Our Global Brands Operations teams work with suppliers across the world. This enables us to maximize efficiency by identifying the best supplier for each product and ensuring we deliver on cost, quality and service.
Our end-to-end value chain relies on our packaging and ingredients being obtained from quality and ethical sources. That is why we work in close partnership with our suppliers, making sure they are given the right support to deliver for our consumers.
Our Global Insights teams are built around one core principle: finding out as much as possible about our consumers and customers. We have access to insights, most of which are unique to our business; and we work closely with our Global Healthcare and Beauty Brands and Global Brands Operations colleagues to transform those insights into ways of working.
Our information comes from our retail partner loyalty schemes, which each have millions of members. Combined with market data, this information enables us to get to the bottom of what customers want, fast.